Website helps drinkers know the one that’s one too many

A €1.75 MILLION campaign will be launched today to promote responsible drinking.

The Drink Aware initiative includes a website and national advertising campaign run by Meas, the alcohol social responsibility organisation.

The www.drinkaware.ie site will allow people to calculate how much alcohol they consume on a regular basis. The campaign, which is backed by major drinks companies, will feature the slogan: “Know The One That’s One Too Many”.