Arthritis campaign warns ‘disease can start at early age’

THE arthritic hands of women of varying ages are the focus of a new television advertising campaign aimed at reinforcing the message that the joint disease can strike at any age.

It is Arthritis Ireland’s first television awareness campaign and is titled “Don’t Wait Any Longer” to highlight the dangers of ignoring the symptoms of the early stages of the disease.

The advertisement, screened for the first time yesterday on World Arthritis Day, shows the hands of four women. All but one of the women developed rheumatoid arthritis during their early 20s.