Irish Film Board head for the hills to lure Hollywood

IT’S A tough job but somebody has got to do it! Jonathan Loughran will get to meet some of the top movie directors and film stars in Hollywood over the next few years… and all on behalf of the Irish taxpayer.

The Irish Film Board yesterday announced that the Dublin-born marketing executive is to set up the organisation’s first ever overseas office in Los Angeles in a bid to attract a share of the multi-billion euro industry for Ireland.

The IFB believes that a presence in the heart of Hollywood will help to lure some major film and TV productions to use Ireland as a location for their project.