RTÉ bans drink ads during hit TV show

RTÉ has banned alcohol advertising during the hit comedy series, Joey, because of the high numbers of young viewers the programme attracts despite its 9pm start time.

The move comes after the broadcaster was found to have breached its own rules on alcohol advertising at least 10 times in recent months by running drink adverts during programmes where children made up a large part of the audience.

The Advertising Standards Authority for Ireland (ASAI) upheld 10 complaints lodged by Youth Work Ireland, formerly National Youth Federation, about the ads.