Students targets of ‘marketing tool’

REDBRANCH, a not-for-profit consultancy which provides healthy eating and lifestyle seminars to primary school children, has accused the country’s soft drink lobbyists of attempting to blatantly market their products in the classroom.

The Liquids4life website has been developed by the Beverage Council of Ireland (BCI) who sought advice from the Irish National Teachers Organisation (INTO) on developing the site.

In recent weeks, principals were sent a mailshot from the BCI offering the site as a resource during SPHE (Social Personal and Health Education).