Campaign to put Waterford’s best foot forward

WATERFORD city and county’s appeal to visitors, investors and those considering relocating is being showcased in an ambitious, €225,000 marketing campaign promoting the area this year.

The campaign features television and radio advertising and a major public relations drive to build on the improved perception of Waterford that research indicates has taken hold nationally in recent years.

The campaign by Waterford Marketing & Tourism has already secured core funding totalling €125,000 from South East Tourism, Waterford City Council, Waterford County Council and Waterford Crystal.