FF must woo Fiesta Man
ONE of the key factors behind the British Labour Party's breakthrough in 1997 was its successful wooing of a creature called Mondeo Man. This was a voter who was relatively prosperous and already aspired to own the Ford automobile of that name.
When Tony Blair whooshed back into power four years later, Mondeo Man was no more. The new putative voter whose support was critical was now Galaxy Man. This marked a tangible step-up the targeting of a critical constituency who had done well under New Labour, and now owned, or could afford to own, a people-carrier. This constituency had good earning power but coupled it with a more caring attitude for the environment and for their fellow human beings. In another era they might have voted Tory or for the Liberal Democrats but Labour's sure-footed mastery of the British economy had won their support.
