Kellogg’s cereals ‘could damage health of children’

VITAMIN-enriched Kellogg’s cereals have been banned from supermarket shelves in Denmark because health authorities there claim regular consumption could damage children’s livers and kidneys.

Kellogg’s yesterday defended its product range as safe, adding that it has been fortifying its cereals since the 1930s, with huge support from nutritionists from around the world.

Kellogg’s had asked the Danish Veterinary and Food Administration (DVFA) if it could add iron, calcium, vitamin B6 and folic acid to 12 cereals and six cereal bars. These vitamins and minerals are added to the cereals available in Ireland.