Stomach-churning’ images for smoking campaign

HORRIFIC images will be beamed into Irish homes as part of a 2 million anti-smoking advertising campaign.

Stomach-churning clips from Australian-made commercials, showing the damage to the heart and brain from smoking, will be used in prime time viewing slots on RTÉ, TV3 and Sky.

A PR advisor working on the campaign conceded: “Some of the clips could upset people. You would certainly look away.”