Playing second fiddle to Mammy

WOMEN have always known it to be true. No matter how often you cook his dinner, do his laundry or pass him the remote control when he is just too ill to cope with any sudden movement, you will always play second fiddle to a man’s love of his mammy.

And while the proof is traditionally in the pudding, Tesco has based its proof on man’s unrivalled love for his mammy on its sales of flowers and champagne.

When comparing sales on St Valentine’s Day to Mother’s Day, there’s just no contest.

Flower orders from men on the Tesco.com home shopping site this week have outnumbered those for St Valentine’s week by two to one.

“As wives and partners through the centuries have always suspected, the first woman in a man’s life will always be his mother. But trying to prove it has been the hardest part until now.

“However, the proof is so overwhelming that no man can now possibly deny who really is the number one person in his heart,” Tesco.com spokesman Dave Clements said.

“We think the evidence will finally give wives and partners enough ammunition to get back at any man attempting to bring up any negative comments about their mother-in-law. We also anticipate some interesting conversations across the dinner table over the next few days,” he added.

What also emerged this week is that an increasing number of men will also send their mums champagne for Mother’s Day.

Tesco’s dot.com business reported the highest amount of champagne ever ordered by men on-line for Mother’s Day with sales up 85% on the same period last year.

“Traditionally men have bought a card and flowers for Mother’s Day and maybe if they were pushing the boat out they’d buy a bottle of champagne. Over the last three years more and more men have ordered champagne from us in Mother’s Day week so they are really making more of a fuss of their mums their ever before,” Mr Clements said.

“Millions of mothers can be proud in the knowledge that they will forever be number one in the hearts of their sons.”

Millions of men can also look forward to a special serving of hot tongue and cold shoulder if their St Valentine’s gifts to their wives or partners pale in comparison to what mummy gets.