Crisis pregnancy text service gets proves success

A STAGGERING 10,000 mobile text messages were made to a crisis pregnancy information service in one week last month after a TV campaign was launched to promote it.

The Crisis Pregnancy Agency’s Positive Options text service is proving particularly popular with women aged 15 to 20 since it was first launched at the end of last April with just radio and newspaper exposure. It was receiving an average of around 1,000 requests a month.

The launch of the texting service received much radio and newspaper coverage and received 1,000 requests on the first night it became available.