Nation’s top brand: Coke still it

TOP of the pops and Ireland’s biggest-selling brand, Coca-Cola, has no fear of losing its fizz.

Beating Lucozade, 7UP and Club soft drinks into sixth, eight and 10th place respectively in the list of our 100 top-selling brands, its €115 million in sales and ongoing popularity bears out its 1982 marketing slogan - “Coke is it”.

Avonmore Fresh Milk, with sales of €92.1m, is runner-up and top of the Irish brands in Checkout magazine’s bestseller list. Tayto moves up the charts from four to three, as the country’s leading snack food brand with €65.6m worth of sales.

Happy with their nappies, Pampers are well ahead of Huggies, with fifth spot and €59.5m in sales compared to the latter’s €16m in sales and 74th spot. The Bird’s Eye brand, at number four, is a new entry in this year’s top 10, along with Club soft drinks. Relegated are the Goodfellas brand, down from 10 to 13 and Lyons Tea, down from seven to 16, with €37.9m in sales. However, Lyons is four ahead of rival Barry’s Tea with sales of €31.6m, proving not every day has its golden moments.

Brennan’s Sliced White Bread is the only bread in the top 100, proving two out of three customers really do prefer it. Ballygowan is the only bottled water to make it to the top 20; Tipperary Water and Kerry Spring are in the drop zone.

Denny’s is proving a very popular choice with pre-packed cooked sliced meats in ninth spot and sales of over €50m. Denny’s sausages and rashers make it to the top 30.

At number 11, Cadbury’s Dairy Milk is the favoured chocolate; Dairygold at number 15 the favourite spread and Pedigree, at 21, the chosen animal food brand because top breeders recommend it. Mitchelstown cheese at 55 is seven places ahead of nearest rival Avonmore, while Wrigley’s Extra is the most popular chew; Erin is the most popular soup brand and Magnum, proving an irresistible temptation, the favoured ice-cream, at 43.

Persil is ahead of Ariel, Lynx ahead of Dove and Kittensoft ahead of Inversoft in all things cleansing. The Kellogg’s brand occupies two spots - at 43, Kellogg’s Corn Flakes, with sales of €21m, heads the cereals. Special K is 10 places behind with sales of €18.7m.

Checkout editor-in-chief Terence Cosgrave said: “Despite the increasing prevalence of own-label products in supermarkets and discount stores, Irish consumers still have a great affinity towards branded goods.

“The true top brands and the companies behind them are those that are continuously innovating, responding to consumer demand, analysing the market and driving their brands forward.”

Because we’re worth it.

The grocery outlet sales survey, which included the major supermarkets, was sponsored by Musgrave Retailer Services.

Always Coca-Cola -

Pharmacist John Styth Pemberton first introduced Coca-Cola in Atlanta, Georgia. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. That’s a long way to come after such a modest beginning...

May 1886: Pemberton concocted a caramel-coloured syrup in a three-legged brass kettle in his backyard. He first “distributed” it by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed “Delicious and Refreshing”.

Dr Pemberton’s partner and bookkeeper, Frank M. Robinson, suggested the name and penned the unique flowing script that is famous today.

1891: Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, Candler’s merchandising flair helped expand consumption of Coca-Cola to every state and territory.

1893: In January “Coca-Cola” registered in the US Patent office.

1906: The first countries outside the US to bottle Coca-Cola were Cuba and Panama.

1915: The Root Glass company created the Coca-Cola contour glass bottle.

1917: Three million Coke’s sold each day. “Coca-Cola” is the world’s most recognised trademark.

1919: The Coca-Cola Company was sold to a group of investors for $25 million.

1923: Robert W. Woodruff became president of The Coca-Cola Company.

His more than six decades of leadership took the business to unrivalled heights of commercial success, making Coca-Cola an institution the world over.

1925: Six million Coke’s sold per day.

1940: Coke is bottled in over 40 countries.

1970: Advertising slogan It’s the Real Thing.

1979: Advertising slogan Have a Coke and a Smile.

1982: Diet Coke was introduced in July.

1988: Coca-Cola was the first independent operator in the Soviet Union.

1993: Coca-Cola exceeds 10 billion cases sold worldwide.

1993: Advertising slogan Always Coca-Cola.

The grocery outlet sales survey, which included the major supermarkets, was sponsored by Musgrave Retailer Services.

More in this section