Tackle a new bid to create awareness of male cancers

DEATHS from life-threatening male cancers could be prevented by simple, regular check-ups, according to the Irish Cancer Society.

Early detection is critical and all men were yesterday urged to monitor their health for symptoms, as specific male cancers, such as testicular and prostate cancer, are among the most easily diagnosed types of the disease.

"Being aware of early signs and symptoms can lead to more effective treatment. Early detection of these cancers can save lives," Irish Cancer Society chief executive Barry Dempsey said.

Any man who notices an abnormal lump or swelling in the testicles is advised to immediately consult their doctor.

Testicular cancer is largely confined to men aged 15-34, with about 90 cases diagnosed each year in Ireland.

"When detected early, testicular cancer is very treatable and is nearly always curable," Mr Dempsey said.

He pointed out that men born with an undescended testicle were at a higher risk of developing testicular cancer, although its exact cause remains unknown.

There are believed to be hereditary links, as males whose father or brother suffer from testicular and prostate cancer are at a higher risk.

The society yesterday launched Tackle a new men's health and cancer awareness campaign in conjunction with Brown Thomas. An information leaflet on cancer for men will be distributed through Brown Thomas outlets around the country.

Mr Dempsey recommended all males over the age of 50 have an annual test from their GP for prostate cancer, especially if they experience irregular or painful passing of urine.

To reduce the general incidence of cancer in males, the society is advising all men to avoid smoking, ensure moderate alcohol consumption, avoid sunburn, and maintain a healthy diet and weight.

A fashion show featuring Wanderlust presenter Brendan Courtney was also held to mark the launch of Tackle, as well as preview the new Brown Thomas autumn/winter collection.

The event showcased improvements and developments within the store, with the introduction of many new and exclusive labels for men.

Among the highlights was the range of business attire from Paul Smith London and casuals from D&G Jeans.

The collection demonstrated an array of versatile styles and diverse colours, with a common theme of a contemporary twist to old designs.

Accessories also remain a feature of the collection, with an extensive selection of designer labels including Gucci, Miu Miu, Prada, Dolce & Gabanna and Helmut Lang.

l For further information on cancer, contact the Irish Cancer Society freephone helpline on 1800-200700.