Rugby hero’s marketability just adds up

IN sport, when you hang up your boots it is hard to hang on to your marketability.

Sponsors specialise in emulation, they know if their clients excel on the pitch, off it, consumers will want to ape them.

However, once a player retires, they tend to slip from the public consciousness; perhaps they will open a pub or get a few years on the after-dinner circuit but, in terms of marketing firepower, they are the old gunslingers vanishing into the shadows as the young guns take over.