Waterstones are now offering a hefty discount on the Irish manager’s book after recording a sole sale from the 600 copies among its floor stock in the capital on Thursday last.
McCarthy has admitted he committed to writing the book prior to the World Cup. “Had I not been contracted, I would not have done it,” he said.
Nationwide sales figures for the book are unavailable, but it seems McCarthy is once again trailing in Roy Keane’s wake.
McCarthy’s publishers decided to embargo his World Cup diary until after the national team met the Swiss last week -- and went down in shocking defeat. “It was an unfortunate decision,” said Easons store manager Martin Black. “About two weeks before the McCarthy book launch, there was huge public interest about the release date.
“Sales of McCarthy’s diary could best be described as steady but it’s not in the same league as Roy Keane’s autobiography,” he said.
Keane’s autobiography is destined to be one of the biggest selling sports books in Irish history, with 125,000 sales here and over 500,000 sales in the UK.
The Keane book, ghost-written by Eamon Dunphy, sold more than 50,000 hardback copies in its first week. “It sold more in the first week than any best seller would sell in months,” said Martin Black. “To put it in perspective, Harry Potter and the Goblet of Fire was a runaway success with 40,000 sales but, with the Christmas sales, the Keane book looks to be heading for 150,000.”
Even Mr Justice Fergus Flood’s interim tribunal report is vastly more popular than McCarthy’s diaries. The Office of Public Works said only 2,100 copies remain in stock, out of a print run of 25,000.
Meanwhile, the Irish manager is due to appear for a book signing at Easons in Dublin within a few weeks. “The book signing session should provide a fillip to sales,” said Mr Black. Keane’s hospitalisation last month for a hip injury forced cancellation of an Irish book signing tour but Mr Black said, “Keane followers are still ringing up and demanding a signing session.”