Reality ads put Everywoman on the catwalk

Cook, 25, estate agent. Statistics: 5ft 11in, 11st, size 12.

"Constant images of stick-thin models promote low self-esteem among women. A real person has to go through so much self-denial to fulfil this idealised image.

"When I was a teenager, I was susceptible to glamorous pictures of models and celebrities, and I desperately wanted the perfect body. Now I'd rather have the body of someone like Marilyn Monroe than Kate Moss." Coralie Rose, aged 24, actress. Statistics: 5ft 4in, 8½st, size 8-10.