Top Olympic sponsor Toyota pulls Games-related TV ads
Being a corporate sponsor for the Olympics is usually all about using the games as a platform to enhance the brand. Picture: Mike Egerton/PA Wire.
Toyota will not be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games, despite being one of the International Olympic Committee’s top corporate sponsors.
The extraordinary decision by the country’s top car maker underlines how polarising the Games have become in Japan as Covid-19 infections rise ahead of Friday’s opening ceremony.
