Cork is Ireland’s maritime haven, embracing the spirit of the Wild Atlantic Way and Ireland’s Ancient East — but we simply must let it be known to more people across the world, according to destination manager with Visit Cork, Ursula Morrish.

Local communities, organisations, and accommodation providers all over Cork are being asked to buy into the new Pure Cork brand aimed at boosting the county’s tourism offering.

Cork is targeting the multi-billion-dollar US LGBT travel market by promoting itself as one of Europe’s most inclusive destinations.