Shares in Diageo — owner of Guinness and Smirnoff vodka — fell yesterday after it said the Securities and Exchange Commission is looking into its distribution practices in the US, adding to its woes as frustrated investors question the performance of the distiller’s chief executive officer.

BAKE a cake, build a raft, climb a mountain and take part in a fashion photo-shoot may sound like the average daily agenda for the modern housewife, but it’s not — this is what the world of Mr World is like.