Person: Larry Light

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

Bord Bia announce global food and drink trade fair

Fifty Irish firms will take part in the biggest food and drinks trade event this year at Croke Park.

Tue, 29 May, 2007

Mass marketing a massive mistake, says brand expert

MASS marketing is a massive mistake, a former global chief marketing officer at McDonald’s told Irish food and drink companies at Marketplace Ireland yesterday.

Thu, 24 May, 2007

Mouse off the menu at McDs, Ogre instead

Ronald McDonald is ditching Mickey Mouse for Shrek. McDonald’s has signed a two-year, non-exclusive deal to promote DreamWorks Animation SKG films beginning with the release of Shrek 3 in 2007.

Thu, 28 Jul, 2005