THE students knew they had to act quickly when they disregarded the dangers of approaching a smoking car and rushed to help lift it so a man — trapped beneath with a motorcycle just feet away in flames — could be freed.

A crowd including university maths students and construction workers were hailed heroes in the US after lifting a flaming car off a motorcyclist pinned underneath.

The slump in advertising expenditure continued in the final quarter of last year, with broadsheet newspapers hardest hit, according to figures released today.