Deirdre Hipwell Superdry’s founder says he’s cutting discounts and taking other steps to turn around the fashion chain after a profit warning that followed his return to lead the company.

Shares in clothes firm Superdry slumped almost 10% after founder Julian Dunkerton narrowly forced his way back into the company, which sparked the exit of most of its board members, including top executives.

Superdry co-founder Julian Dunkerton has suffered another blow in his bid to return to the fashion chain's board.

Superdry co-founder Julian Dunkerton has officially demanded a shareholder meeting as part of his efforts to stage a comeback at the fashion chain.