If, as Buggles once said, video really did kill the radio star, then TV has done something equally harmful to a whole host of sportsmen and women whose efforts habitually disappear into a black hole of general apathy.

GEORGE BEST’S death yesterday will kick start a certain type of eulogy. There’ll be plenty of obituaries to read for the next few days, with the usual interchangeable ingredients: Belfast, El Beatle, Matt Busby, Miss World, Fulham, America.