Let’s call it Gwinner’s Law. In 1999, marketing guru Kevin Gwinner of Kansas State University proved the phenomenon of image transfer, writes Larry Ryan.

Liverpool will tour the Far East as part of their pre-season preparations with matches in China, Malaysia and South Korea.

LIVERPOOL’S managing director insists the club does not need European football to break even financially — while their shirt sponsors say the Champions League is not important because most of their target audience in Asia is asleep when the matches are played.