The comfort zone gets a lot of bad press. Why? The comfort zone is such a nice place. It fits us perfectly, says Colm O'Regan.

Procter & Gamble, whose chief executive is under pressure from activist investor Bill Ackman, raised its 2013 profit forecast and posted quarterly earnings that beat analysts’ estimates after gaining market share in key categories.

Cincinnati: Procter & Gamble, the world’s largest consumer products firm, said fourth-quarter profit rose 15% as sales gained in emerging markets and forecast annual revenue that topped some analysts’ estimates.