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Supermarket Asda pledged to protect shoppers from inflationary pressures today after it revealed a 5% hike in underlying first quarter sales.

British supermarket chain Asda today said it had achieved “very positive” quarterly results, despite the impact of a more difficult retail environment in the UK.

The UK’s second biggest supermarket chain Asda today said its price-cutting strategy had paid off in the face of a slowdown in consumer spending.

The majority of staff at Asda are to go without bonuses this year after the supermarket chain’s performance fell short of hopes, it emerged today.

UK supermarket chain Asda was today offered hope that its strategy of aggressive price-cutting was eating into the dominance of market leader Tesco.

Supermarket group Asda received a boost today when figures suggested a recent downturn in its sales performance had stabilised.

Supermarket group Asda unveiled plans today for its first stores in Northern Ireland after agreeing to buy 12 Safeway sites from Morrisons for £73m (€108.3m).

Tesco boss Sir Terry Leahy was today named the UK’s most powerful retailer after topping a poll ahead of Top Shop-to-Bhs tycoon Philip Green.

Supermarket giant Asda has a ready-made replacement within its ranks for departing chief executive Tony DeNunzio, it announced today.