THE email was from a senior executive at Apple. “Your son has developed an excellent game, but he needs access to a Mac to finish his work,” it read. “If his game is published by Apple, he will be the youngest European developer of an app.”

Recruitment agencies have shifted their focus away from traditional recruitment methods in the hope of keeping ahead of the curve. Candidates are working tirelessly to add to their ever expanding repertoire of online profiles. If everyone is doing it it must be better, right? In my humble opinion – no!