The country’s latest EuroMillions jackpot winners won’t have too far to go to realise their ‘room to improve’ dreams.

Captaining Tipperary means facing up to searching questions on and off the field. Brendan Maher has been doing that all year, and when you ask him if the Premier County’s record against Kilkenny is something he’s conscious of, he doesn’t back down at all.

In the depths of the economic slump Tipperary firm AdSmart has built up a business devising marketing strategies for embattled retailers struggling to maintain footfall in their stores.