Is hiring a big name all it takes to ensure a platinum-selling beauty product these days, or in a world where celebrity is now an elastic concept, is it a harder sell? Kirstie McDermott finds out.

IT’S OFFICIAL: we’re out of love with self-tanners with developing time, endless prep, maintenance and that tell-tale stinky, stale biscuit odour.

Music festival season kicks off next weekend with Oxegen and then it’s a long hot summer with weekend revels packing out the calendar until the leaves start to fall.