Joe Dermody talks PJ Tierney, Heineken’s brewery operations manager, and Sandy Boundy, Heineken Ireland communications and CSR manager.

Dust down the lederhosen and prepare to clink your steins to the sounds of Bavarian music, because Oktoberfest will be staged in Cork City again this year.

Heineken Ireland upped its market share slightly last year and increased revenues nearly €60m as it managed to comfortably outperform a dwindling beer market.