British insurer group Prudential improved annual profits by 39% today as it set out its expectations for a further strong rise in sales growth in the UK this year.

Insurance giant Prudential posted sales figures well ahead of expectations today after achieving strong growth in all its key markets.

UK-based insurance giant Prudential said today that businesses across the group were “firing on all cylinders” after reporting better-than-expected half-year figures.

Prudential has taken over a US financial services company in a £18b deal.