Survival of the fittest is not a new concept and it’s certainly true when it comes to business — especially the golf business.

A plan aiming to restore Killarney’s reputation as one of the premier parkland golf resorts in the country has just been launched.

THEY spring up like mushrooms in the boom years but delegates at a high-powered seminar today won’t be surprised to hear that the country’s golf clubs are now under-utilised by up to 30%.