Just one in five people working in the marketing profession has even entry level digital marketing competency and if the deficiency is not addressed, the country will not achieve the 150,000 jobs which could potentially be created in the digital economy by 2020.

THE drinks industry has rejected doctors’ calls for increasing the price of spirits by half in the next Budget, arguing alcohol consumption is a personal choice unlinked to cost.

The first Digital Media Directory in Ireland was launched in Dublin on October 23 at an event that also saw the launch of a new Consultancy firm, Digital Media Intelligence.

IRELAND is poised to become an international centre for digital media.