The humanist ceremony that marked the death of Irish farming giant Paddy O’Keeffe took place in a North Cork mart and, in the words of his friend, Dawn Meats chairman Dan Brown, “that he chose this unconventional setting for his service is true Paddy”.

Tributes have poured in for Paddy O’Keeffe, chairman of the Agriculture Trust and former Irish Farmers Journal editor, who died peacefully at his home in Ballyhooley, Co Cork.

WITH €475,000 on offer in tomorrow night’s Global Champions Tour opener in Doha, riders will not be lacking in incentive.