Ray Ryan learns why newly rebranded Ornua is optimistic about the future for Irish dairy exports across a range of expanding markets.

Ireland’s largest exporter of Irish dairy products, the Irish Dairy Board, has unveiled its new global corporate identity, Ornua — The Home of Irish Dairy.

A BRIGHT 25-year-old businessman hopped into his small white sports car in Cork City one Friday night in 1961 and drove to Mallow over a corkscrew road with 108 bends.

WELL done to the Irish dairy co-op which increased its sales to a huge 2bn in 2003, 60% of which were achieved on fiercely competitive export markets.