The 31-year-old actress Kate Hudson - daughter of screen comedy legend Goldie Hawn - will front the new worldwide campaign for the cosmetics brand Almay in her new role as Global Brand Ambassador.

Chemist Pavel Krasutsky calls it nature’s “white gold.” Betulin, a powdery substance in the outer bark of the birch tree, has been shown to help wounds heal faster and cut inflammation.

Revlon Inc, announced today that Jeffrey M Nugent, its president and chief executive officer who came on board two years ago to spearhead the cosmetic giant’s turnaround, has resigned.