Danone, the world’s biggest yoghurt maker, gave a higher sales goal for the first time in four years yesterday as it pledged to boost profitability at its fresh-dairy business, which represents more than half of the French company’s revenue.

Pre-school children can identify Coca-Cola and Coco Pops far more readily than Actimel or cheese strings even though similar TV advertising time is devoted to each of these brands, according to research.

A HOST of popular health drinks in the multi-billion euro pro-biotic market could be banned because they are inadequate, ineffective and cannot prove their medical claims, the EU has ruled.

MORE research is needed before it can be claimed that probiotics prevent common childhood illnesses, an Irish dietitian has contended.

The advertising watchdog today banned an Actimel TV advert that claimed its yoghurt supported children’s natural defences.

BRITAIN’S advertising watchdog yesterday banned an Actimel TV advert that claimed its yoghurt supported children’s natural defences.

AN Irish dietician has challenged EU scientists who say probiotic yoghurt health claims cannot be proven.

HEALTH-conscious consumers should think twice before swallowing the claims made by makers of products containing “friendly” bacteria, experts have warned.

French food and drinks giant Danone today confirmed controversial plans to sell Jacob’s.