We knew about the kiss cam at American sports events but we had never heard of the Flex Cam. It’s pretty self-explanatory - during game breaks, the camera pans to those in the crowd and they have to flex their muscles (’only in Murica’ etc.).

As fans of the series look forward to the release of Magic Mike XXL this summer, Dean Van Nguyen examines Hollywood’s recent trend of casting bulked-up male actors in its leading roles and asks whether the representation glorifies the Adonis bod.