Recent hiccups on the field notwithstanding, new Munster CEO Ian Flanagan believes the province’s future is bright. Though he thinks they could do more to tell the world their unique story. For his part, the man raised at the Dolphin end of Musgrave Park will draw on his experience at Leicester City and Barcelona to ensure Munster will always be more than a club.

Ian Flanagan, the Cork-born commercial director of Leicester City, allows himself a chuckle when I put him on the spot.