Tourism Ireland has launched a €12m, multi-media autumn campaign to boost late-season travel to Ireland from around the world.

Balmy temperatures, no rain to spoil the party and a minister bearing a gift of a million euro - the omens were good at the opening night of WexfordFestival. Families out for an evening stroll mingled with opera-goers in posh frocks and tux at the hurdy-gurdies on the waterfront and local troubadours on guitar and keyboards warmed up the crowd before the opening fireworks lit up the clear skies.

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A €19m promotional campaign to boost late-season travel to Ireland during the last few months of The Gathering has been launched today.