The comfort zone gets a lot of bad press. Why? The comfort zone is such a nice place. It fits us perfectly, says Colm O'Regan.

The media firm owned by one of Ireland’s best known economists, David McWilliams last year increased its accumulated profits to €609,778.

HAS it been three years since they arrived first, since they sailed up the Liffey in their fast and nimble longships, the oars glinting in the autumn sun?