There is a curious notion doing the rounds. This notion imagines that the great challenge in making a success of the GAA’s new All-Ireland B Football Championship is one of marketing.

There are three straightforward, interrelated questions to be asked about the proposed establishment by the GAA of a B All-Ireland Championship for inter-county Gaelic football:

Limerick manager Maurice Horan says an All-Ireland B football championship would be a massive turn-off for players and managers.