Travel experts share their once-in-a-lifetime itineraries for hidden Ireland
"Itâs to be found in those magical moments of connection, a hidden Ireland thatâs there, waiting to be revealed, if we just give it the opportunity to do so."
âMy first tour was in 1998, right after the Omagh bomb. So it was quite the strange time,â says Ginger Aarons.Â
From the peace process and the Celtic Tiger to the advent of a multicultural society, the travel expert and genealogy enthusiast has seen huge changes across the island of Ireland in the 27 years sheâs been bringing clients here on tailor-made travel trips.
And sheâs not alone. Her fellow bespoke tour operators, Kate McCabe and Max Sussman of Bog & Thunder and Rachel Gaffney of Rachel Gaffneyâs Real Ireland, have also been blazing a trail from the US to highlight a 21st-century vision of Ireland to their clients, and each have their own take on what that is.Â
Their tours are high-end, once-in-a-lifetime experiences, but all are agreed on one thing: luxury is not necessarily about helicopters, champagne, and five stars.Â
Itâs to be found in those magical moments of connection, a hidden Ireland thatâs there, waiting to be revealed, if we just give it the opportunity to do so.

âTake your time. Otherwise youâre just doing a drive-by,â is what Cork woman Rachel Gaffney advises the Americans for whom she organises bespoke tours of Ireland.Â
âAllow Ireland to unveil herself, because she will,â says the Dallas-based slow-travel advocate.
Gaffney moved to the States in 1996, having worked in the Irish and UK hotel industry for decades.
She set up her own travel company, Rachel Gaffneyâs Real Ireland, when she moved Stateside, and every year spends 12 weeks in Ireland doing on-the-ground research of whatâs new and what will chime with her clientele, who, typically, âhave a home in Aspen, and a home in Palm Beach, a home here, and a home thereâ.
âThey have pretty high standards,â she says. âThey may say theyâre low maintenance, and in fairness, most are. Just get it right for them, thatâs all they want.
âI have a plan, but I donât have a plan,â she says of her annual deep dive into what Ireland has to offer.Â
Coupled with her natural curiosity and an instinct for the new and unusual, what unfolds for her clients is an eclectic mix.Â
While super-luxe spots invariably feature â âAshford and Ballyfin, those are the no-brainers. I send people there because I want them to experience thatâ â if a place can meet her exacting standards, it stands a chance of making the cut.Â
âI love Perryville House in Kinsale. Their breakfast is one of the most gorgeous in Ireland.â

Gaffney has an eye for perfection, and the custom luggage racks in Perryvilleâs rooms â no bending down required â merit special mention: âthe ergonomics of how you travel was thought aboutâ.
âIâm matchmaking,â Gaffney says of her role as curator of a bespoke offering. âIâm putting clients in the right place for them.âÂ
The âtruly spectacularâ Dunluce Lodge in Co Antrim, is one of her recent discoveries, and only opened its doors this spring.
âWhen I visited, they were working on a putting green, which will be the largest putting green in Ireland. Itâs for the residents. So, in the evening, you can sit overlooking the sand dunes and the fourth fairway of Royal Portrush and the ocean. Then, if you like, you can walk outside and practice your putting by a fire pit.â
Gaffney likes to immerse herself in a place. âI sit in bars and restaurants by myself. I talk to people. I want to see whatâs happening in the area. I want to get a feel for the area, a sense of it.Â
She rates Clare, calling the county one thatâs âreally starting to punch above its weightâ, and namechecks Doolinâs Fiddle and Bow â âthe natural colours, the simplicity, the bare floorboards; they brought the outside inâ â and the Michelin-starred Homestead Cottage: âItâs literally in the middle of nowhere.â
âIâm finding some of the best hospitality is in the most inaccessible places. If I send people, theyâll throw the red carpet out for them. Theyâll just be so delighted to have you.â Cork is close to her heart too, with one of her âmost favourite hotelsâ, Clonakiltyâs Dunmore House, sparking memories of a past trip. Gaffney had spontaneously decided to organise a morning yoga class for a group of ladies on an adjacent tiny beach and the hotel staff stepped up to elevate their experience.
After the yoga âwhat happened was these women, who were in their 60s and 70s, forgot themselves. They were running up and down to the water, making sandcastles. The head gardener had made a fresh-flower crown for the creator of the best one,â Gaffney recalls.
âThe hotel staff brought us blankets and a picnic of strawberries and fruit from their garden and cheeses from the English Market. We were still there at four in the afternoon. It was the best day ever. Then the ladies went back to the hotel and had this fabulous dinner and sang songs in the bar. Just magical. Thatâs luxury.â
- Wilder Townhouse, Adelaide Rd, D2: âIt was a mansion for retired school governesses. The history in that building is so interesting.â
- Vandeleur Walled Gardens, Kilrush, Co Clare: âSpectacular.â
- Barrow House in Tralee: âA white Georgian manor house overlooking Barrow Bay.
- Ekotree knitwear, Doolin, Co Clare: âThe finest cashmere gloves Iâve ever seen.â

Dubliner Maeve Brennan, a staff writer for The New Yorker in the last century, had no time for cliches about her homeland, decrying âthe bog and thunder variety of stuff that has been foisted abroad in the name of Irelandâ.Â
Her adjectives provided the perfect name for McCabe and Sussmanâs bespoke travel business, which has an eco-tourism and sustainability focus and operates out of the duoâs Ann Arbor, Michigan base.
âWeâre trying to frame Ireland as the modern country that it is. We love the Aran sweaters and we love sheep and we love pubs and all that kind of stuff. But Ireland is so much more than that,â McCabe says.
âWe do three types of travel,â explains Sussman, whoâs also a chef. âPrivate itineraries for people who want to plan their own trip; group trips, and retreats.â
The retreats are âa way for us to get more deeply embedded in a specific place,â McCabe says.
For their third annual writing retreat this year, they are staying in Within The Village, âa really special placeâ in Roundstone, Co Galway.
Last year, Max cooked for the group, and they enjoyed a pop-up by Westmeath-based chef Rose Greene of sustainable fermented food business 4Hands Studio.Â
Bespoke food tours and curated culinary experiences are a large part of the Bog & Thunder offering.
Two decades ago, New Jersey native McCabe, whose dad is from Tullamore and has connections to Belfast through her maternal grandmother, was âdoing political work around some of the outstanding issues of the peace processâ as a college student, and it led to her travelling to Derry and Belfast.
After graduation, she continued to visit Ireland and Max, whom sheâd met in college, came too.Â
âWe donât do typical food tours,â explains McCabe, whose background is in environmental policy and sustainability. âWhen we design our tours, we usually have a theme or a narrative that weâre telling throughout the tour. Weâre doing a tour in August with Youngmi Mayer, a Korean-American comedian whose paternal grandmother is from Cork. She just published a memoir where she talks about being Irish and not really being accepted for being Irish because she looks Korean. Sheâs never been to Ireland before.â
Everyone will âeat amazing foodâ, McCabe says, and there will be talks on âIrish history and colonisation and immigration and emigration, to ground people in the themes that Youngmi talks about in her book.â

The duo like the value of involving people âwho arenât necessarily guidesâ in the tour conversations and are also passionate about âtrying to translate to people, whether they come on guided trips or do our private itineraries, how much of a multicultural nation Ireland isâ.
They feel hidden Ireland still exists, but like Gaffney, emphasise the need to venture off the beaten track to find it. âGive yourself a little bit of time and freedom to explore a little bit. Every time weâre in Ireland, we meet new people who are doing incredible things.â
Once again, the Antrim coast comes up. âOne of our favourite bakeries in Ireland is Ursa Minor in Ballycastle.â Lir, a seafood restaurant in Coleraine, also gets the nod. âWe like to send people there,â McCabe says.
âItâs a very beautiful spot, theyâre very into sustainable seafood, and sustainability is a pillar of our organisation. We like to connect travellers with people that are really walking the walk and actually translating their ethics into the food that they serve in their restaurants.â
Another sustainable seafood spot they love is Goldie, on Oliver Plunkett Street in Cork, while the cityâs Izz CafĂ© is cited as a âgreat example of an immigrant couple who moved to Ireland and started a food businessâ.
Baltimoreâs two Michelin star Dede, which they acknowledge as likely to be already on peopleâs radar, is âone of the best restaurants in Irelandâ.
One of the things that makes it really special, in addition to the food, is how warm and hospitable it is,â McCabe says.
âAnd Iâd be remiss if we were to talk about Co Cork and not mention our dear friend, Sally Barnes, the only fish smoker on the island of Ireland to work exclusively with wild fish, which is something that we consider really important.â
Since 2022, McCabe and Sussman have hosted a podcast, Dyed Green, exploring Irish food and culture, and the duo have âa medium-term goal of moving to Ireland. Weâd love to own and operate a B&B with a food component one day.â
- Native Guest House, Ballydehob: We just organised a private writing retreat for some clients there.
- Seaweed & Saltwater camper vans: For travellers who really want to get off the beaten path and travel sustainably, they have a small fleet of eco-friendly luxury Mercedes Sprinter camper vans. Theyâre both off-grid AND high end, and you can shower and enjoy a good nightâs sleep on quality sheets.
- Dingle Sea Salt: A project run by Tom Leach & Moe McKeown, two surfer-scientists who hand harvest and use polytunnels to evaporate all of their salt.

Yes, itâs her real name, Ginger Aarons tells me over Zoom from Portland, mentioning the Duke of Abercorn is also a sceptic: âhe canât imagine anybody would ever christen me Gingerâ.Â
That impressive namedrop is a clue as to one of Aaronsâs areas of expertise, genealogy; the flame-haired entrepreneur is also a master gardener, and combines these passions in her bespoke travel business, Time Travel Tours.
Sheâs been bringing clients to Ireland to find their lineage since 1998, and can trace her own paternal Maguire ancestry back to the Flight of the Earls in the 17th century.Â
On her motherâs side, Aaronsâs Dublin-born ancestor arrived âin Virginia about 1710â, meaning her US ancestors predate the founding of the United States. âMy forefathers fought in the Revolutionary War.â
While her own expertise is considerable â âAshford Castle uses me for their genealogyâ â she recruits experts, such as historic garden consultant and plantsman Neil Porteous and architectural historian Robert OâByrne, âso that everybody gets a well-rounded look at Ireland and at the historyâ.
âTaking people around to the gardens in Ireland is fantastic, and I have so much support â at Mount Stewart, Lady Rose came in and they gave us a Champagne welcome. I have great people on the ground.â
Her genealogy tours have a maximum of 12 participants. While they research in libraries and pore over records in great houses, her clients also frequently find themselves in graveyards in search of an ancestorâs resting place, with everyone helping each other in their quest. She has long worked with Historic Houses of Ireland but a new venture will see her promoting education around them and giving âthe Irish people more reason to go to these houses, whether itâs for a concert or a country weekendâ.

Also in the works is an associated educational film, and a book âDogs of Historic Houses, which is going to be from the dogâs point of viewâ.
Aarons believes that hidden Ireland is to be found in these historic houses, some of which have new owners who are bringing new life to these âhidden gemsâ, as they welcome paying guests for the first time and find inventive ways of making their properties generate income.
Over the course of a fortnight, Aaronsâs garden tour clients often see three gardens a day, but the pace is never rushed, and food is always an integral part of the tailor-made experience.
âWe do a salvia class at Jimmy Blakeâs and then go to Russborough House for lunch and a history tour. Weâll meet the Royal Horticultural Society of Ireland volunteers who look after the walled garden at Russborough, and then go to June Blakeâs [near Blessington] for afternoon tea.â
This September, Aaronsâs garden enthusiasts will be enjoying cookery lessons from Paul Flynn at Dungarvanâs The Tannery, another âhidden gemâ, and stopping off at Manningâs Food Emporium, near Ballylickey in Cork.
âIâve been going there for 25 years. Weâve had little kids come in and do their music and dancing. Then weâd have our picnic lunch and go to Bantry House for the history and the gardens. Weâll be doing that again.â
A new trend Aarons has noticed is more people visting Ireland for sport.
âThey want to see games, even if itâs a local hurling or soccer game. People are very interested in what Irish people do in daily life.â
- Enniscoe House, Co Mayo. âYou can do a lot of walking and fishing, enjoy a glass of whiskey by the fire, and they allow dogs stay.â
- Dunraven Arms Hotel, Adare, Co Limerick: âA great little hidden gem.â
- virtualtreasury.ie: A virtual reconstruction of the Record Treasury and its records which were lost in a fire in 1922. âYou can research your ancestry, and look up wills and all kinds of letters on there.â

