The Mourne Identity - a visit to Northern Ireland
âYouâll never know unless you goâ. Does that classic line ring a wee bell? I was barely 10 years old when that iconic ad campaign from the Northern Ireland Tourist Board took to our TV screens back in 1992.Â
Now, almost 30 years on (gulp!), Northern Ireland continues to reimagine and reinvent its tourism hand from its maritime pedigree with Titanic and being a Game of Thrones wonderland, and more recently, Derry Girls. But amid all its tourism wins, the region retains the enduring challenge when attracting visitors from the Republic. It still seems just 'too far away'.
This week, I made the road-trip to the Mourne region of County Down â arguably the closest stepping stone in the North for visitors from the South. The gateway city of Newry, is in fact closer to Cork than Sligo; while the fishing hub of Kilkeel lies even further south than Belmullet. Northern Ireland it seems, doesnât always have to be so, well, northern.
âFor the Republic of Ireland market there is a challenge with the perception of distance," according to CEO of Tourism NI, John McGrillen.
âThatâs why our upcoming campaign theme is showcasing how a 'small step' can lead to a 'giant adventure'," he adds.

My own epic adventure kicked off by touching land in Down via the scenic Carlingford Lough ferry from County Louth (âŹ13). Bundoran, Ballybunion and Tramore are coastal resorts in the Republic in which I could park-up in blind-folded. But my base of Newcastle, County Down was just one of several seaside NI towns well beyond my ken.Â
Set dramatically below the Mournes, Newcastle appears almost like a coastal Killarney offering an impressive springboard to explore the area. But was it a lack of media exposure, geopolitical nuances, or just a little ignorance that had left this beautiful town so far off my radar?
In Castlewellan Forest Park, I discovered an outdoor family wonderland centred around a dramatic castle-topped lake. While deep in the Mournes themselves, guide, Peter Rafferty, ushered me atop Ben Crom mountain as we chatted about everything from politics to botanics.
From enjoying cosy chowders to seal-watching along the coast, to encountering Irish folklore and Ulster-Scots accents, all backdropped by views of Scotland and Zoe Ball on breakfast radio, my skip to NI delivered just the cultural dynamism I needed in this staycation era. Itâs a buzz to add another piece to that Irish coastal jigsaw and already, Iâm seeking out the next.
I hit the eiderdown at the Slieve Donard Resort & Spa, Newcastleâs iconic railway era hotel which harmoniously junctions yesteryear nostalgia with contemporary luxe.Â
Thereâs a five-star finesse to its four-star billing, with highlights including its seafront Percy French restaurant and swish ESPA spa. B&B rates from âŹ159 per night; hastingshotels.com.Â
For the great outdoors, Castlewellan Forest Park hosts a gorgeously set campground with pitch rates from âŹ17 per night. nidirect.gov.uk

Killowen Distillery offers experiential tastings by appointment only (âŹ39); its stunning mountainside setting with Cartyâs hospitality make a winning combo (killowendistillery.com).Â
Keep an eye out for the Eat Out to Help Out incentive, where diners can get up to ÂŁ10/âŹ11 off their meal mid-week (in participating restaurants).
Life Adventures run a seriously slick activities centre in Castlewellan Forest Park and can kit you out for land or lake fun with everything from e-bikes to kayaks from âŹ28 for three hours (onegreatadventure.com).Â
Walk the Mournes, operated by Peter Rafferty, offers a range of guided treks across the stunning range with rates from âŹ39.Â
Even in misty conditions, I enjoyed a fine hike along Ben Crom and Iâm already looking forward to returning under clearer skies! (walkthemournes.com)

Itâs never been cheaper to rent a car!Â
And if you, like me, have either an older motor which youâd rather not push-start along the Giantâs Causeway, or drive a thirsty guzzler which can chalk up a hefty fuel bill, consider hiring a car for your road-trip.Â
I booked my motor through Hertz which currently has three-day rentals from a bargain âŹ42. It offered me total peace of mind on the road and my eco Renault covered 1300km for âŹ65. Definitely something Iâll be repeating for my next adventure if rates stay this low. hertz.ie

