A world beyond the Big Apple

The neon of Times Square might be as relentless as the line of yellow taxis bouncing down Second Avenue at 2am on a Tuesday, but the majority of New Yorkers don’t buy into those old songs and myths about their town; they need their beauty sleep as much as anyone else.
Now, thanks to a city-wide tourism campaign, visitors are being encouraged to look beyond the tired old rip-off that is Midtown Manhattan. The diverse neighbourhoods of Upper and Lower Manhattan, along with the outer boroughs of Brooklyn and Queens, offer a real alternative for the discerning visitor. Even the much-maligned Bronx and Staten Island are forging their own identities.