Box office tourism
The curtain rises on the 84th Academy Awards in Hollywood’s Kodak Theatre tomorrow night, and some of the biggest actors, filmmakers and studios on the planet will be gritting their blindingly bright teeth until the final Oscar has been awarded.
But the tension isn’t just confined to Hollywood. Scooping a statuette not only gives a box office boost to the winning movie — it can mean big business for the locations in which it is set. As Billy Crystal cracks wise, and stars crack open envelopes, tourist boards will be on tenterhooks too.