Stena targets North West

STENA Line has launched a campaign designed to boost the Donegal Tourism industry by encouraging visitors from Britain into the North West.

By working with Donegal hoteliers, Donegal Tourism, Tourism Ireland and Fáilte Ireland, Stena Line has put together attractive packages for the summer and autumn in a bid to increase the amount of visitors holidaying in the county.

The campaign, which will feature press advertising, PR, e-mail and web-based promotion, is designed to stimulate demand, utilising the Stena Line network of five routes to Ireland and making Donegal accessible to a wider audience by offering complete travel and accommodation packages which are bookable online.