How Taylor Swift's engagement broke the internet and sent brands into a marketing frenzy

The singer and her fiancé, Travis Kelce made history by having one of the most-liked Instagram posts within a day of sharing it

Taylor Swift and Travis Kelce announcing their engagement. Picture: Instagram.

Taylor Swift and her fiancé, Travis Kelce, have broken the internet with the announcement of their recent engagement.

The singer and the NFL star, who have been dating since 2023, shared photos this week from their recent engagement in a garden filled with pink and white flowers, in a joint post which has since racked up more than 33 million likes, 2.5 million reposts, and 9.9 million shares.