Frugaltok is going viral — here's what happened when I tried some money-saving tips

After watching with interest the ‘Frugaltok’ accounts increasing in popularity on social media, Jess Casey decides to try it out for herself

Turning her nose up at one viral tip, Jess Casey reacts to the idea of eating Weetabix with water instead of milk — one of the more extreme frugal fads circulating online.

Economists, I see your lipstick and hemline indexes and raise you ‘Frugaltok’ as an emerging, accurate prediction of impending market uncertainty.

Just as harbingers of previous economic downturns, like Y2K skinniness and the Black Eyed Peas, are enjoying a current resurgence across Tiktok, so too is content focused on how to enjoy life while living on less.