'I can't believe it happened to me': Lisa Jordan on falling victim to an online scam

The founder of Luna by Lisa Jordan and Edit Row took to social media this week to inform her followers about fake websites 
'I can't believe it happened to me': Lisa Jordan on falling victim to an online scam

Lisa Jordan on being scammed by a fake website: "I can't believe it happened to me, I thought it would never happen."

Lisa Jordan has shared her experience of falling victim to an online scam, saying she thought it would never happen to her and warning others to be vigilant.

The founder of Luna by Lisa Jordan and Edit Row took to social media this week to inform her followers about fake websites and explain how, as someone who thought they would never fall victim to a scam, was tricked into thinking a fake website was the official website of a clothing brand.

“I just got scammed. I’ve never got scammed, ever. And I’ve always been like how are people getting scammed? Obviously, never click a link and how would you be scammed? I got scammed. I cannot believe it. It’s 2025 and I’m after getting scammed,” she exclaimed in the video posted on Instagram.

Explaining what had happened, she said she had ordered a hoodie for her daughter Pearl from what she believed was the official White Fox Boutique website, but weeks later she still hadn’t received a package from the clothing brand which prompted her to email and enquire about the shipping of the package.

She was informed by the White Fox team that fake websites are doing the rounds and that she hadn’t ordered from their official site, but from a fake site posing as the White Fox site.

“So, basically if you remember Pearl asked me for a White Fox hoodie which I was already very salty about because I have Edit Row. But she wanted White Fox so I was like, fine I’ll buy her the White Fox so I got her the White Fox,” Jordan explained.

“Went onto the website, website looked absolutely perfect. It wasn't like it was cheaper. You know how you would be suss if something was 50% [off] normal price. Paid for it, ordered it.” 

She said she did receive a “weird email” that she found suspicious as it wasn’t a branded email but said after having another look on the site she had ordered from, that it all seemed “legit”.

“That was in January. So, I got onto White Fox and asked where the parcel was,” she said.

“They were like, oh no that’s not our website, that's a fake site, basically there's a few of those fake sites that come up when you go into Google. So I was scammed.

“I don’t know has it happened to anybody else with this brand, let me know if it has… I can't believe it happened to me, I thought it would never happen.” 

Fake websites are part and parcel of the online shopping world and as consumers, it’s a good idea to arm ourselves with the tools to spot a fake website and a bargain that may just be too good to be true.

When it seems too good to be true, most likely it’s because it is.

A website called ‘CheckMyLink’ which allows people to enter the website of a company to determine whether it is likely to be legitimate or a scam has been recommended by Citizens Information as a useful tool when trying to determine how legitimate a website is.

It works by typing in the address of the website you want to check, and your results will appear within seconds.

Meanwhile, the Competition and Consumer Protection Commission (CCPC) says scammers are becoming very clever in how they use tech or social media, making it more and more difficult to spot what’s genuine and what’s not.

Things to watch out for include if someone from the ‘website’ contacts you out of the blue asking you to confirm or give your personal and financial details and sites that pressure you to act quickly before it’s too late with a sense of urgency that the deal will expire.

People are also advised to do some research before ordering from a website and to check sites such as Trustpilot to see if the site is legitimate, as fake websites will often use the name of a well-known brand in their website name.

Another tip is to watch for websites that use .net or .org at the end of their name as the domains are not generally used for online shopping websites and to look out for a padlock symbol next to a website's URL which means the site is encrypted.

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